Ashtanga Yoga Anderlecht
A welcoming, illustrated identity
A joyful mix of colours, shapes, and bodies for a new yoga center’s identity.
Ashtanga Yoga Anderlecht is a yoga center in Brussels, founded and run by Nina Tomas, ashtanga yoga teacher and visual artist.
The new branding echoes the artistic, aesthetic and energetically pleasing space in which the classes are held: a small and intimate śālā, where Nina welcomes small groups of students per class.
A strong emphasis is placed on inclusivity, showcasing people with bodies of all kinds, to reflect the one-to-one relationship between student and teacher. In photography, we aim to show this relationship rather than perfect poses.
Colours are joyful, and unexpected. We infused the visual identity with small details we imagined with care, such as the bright pink entries card that also serve as business cards.
This new branding, together with a welcoming and easy to navigate website, has helped Nina to achieve her mission:
«Each time students come to practice in my shala, they should know that they will leave the place a little happier than when they arrived»
Illustrating the practice
Close-ups of body shapes become semi-abstract imagery, that can be used as illustrative backgrounds or for other purposes — for example, stories highlights.
The colour palette is intentionally extended, while a bright yellow and an energetic pink serve as main accent colours.
« As an artist, I am very concerned about the aesthetic and energetic resonance of the space we practice and live in. I am glad to feel the same now for our branding and digital home. »
Nina Tomas, founder, Ashtanga Yoga Anderlecht